ASU logos and brand marks - Arizona State University
To ensure the brand is always presented at its most ideal, guidelines have been developed for each of the logos associated with the ASU brand. Official logos representing the university and associated units and partners, along with the guidelines for their use can be found below.
ASU logo | Enterprise Brand and Marketing Guide - Arizona State …
Either the ASU logo or an official ASU unit logo is the only graphic identity mark for all university campuses, units and endeavors. The logo must be included on all materials. Use of the ASU logo indicates agreement to abide by the university standards within the brand guide.
Spirit marks | Enterprise Brand and Marketing Guide
The iconic pitchfork was translated into the pitchfork hand signal with three fingers pointing up by three students in 1986, according to The State Press. In the 2011–12 athletic season, Sun Devil Athletics started using the current athletics pitchfork logo as the primary logo.
Home | Enterprise Brand and Marketing Guide
Getting started. The ASU brand guide is frequently revised and expanded upon to reflect changing industry best practices and ASU policies and to meet the needs of the ASU community.
University seal | Enterprise Brand and Marketing Guide
ASU logos and brand marks University seal The official seal of Arizona State University is the official seal of the state of Arizona with the words "Arizona State University 1885" encircling it.
Trademarks and licensing - Arizona State University
ASU claims ownership of numerous designs, insignias, logos, names, seals, slogans, sounds, words and other symbols associated with ASU. These are trademarks and are the exclusive property of the Arizona Board of Regents for and on behalf of Arizona State University.
Color palette | Enterprise Brand and Marketing Guide
Both maroon and gold foil must be used if replacing colors in an ASU logo (may not be all maroon or all gold). Foiled stationery such as business cards, notecards and letterheads are reserved for President Crow’s Executive Committee. Allowed foil colors: Maroon: HCS X621 foil; Gold: Great Western 138 foil; Order your color swatch book
Elements of the ASU brand - Arizona State University
ASU logos and brand marks. Introduction ASU logo ASU unit logos and marks Learn to Thrive tag line ASU trademarks and licensing Partners and affiliates Rankings Spirit marks University seal University signature events lockups Writing style and content.
ASU unit logos and marks - Arizona State University
Unit logos, also referred to as endorsed logos, may be requested for university units that need to be consistently represented to the public. Endorsed unit logos are created by Enterprise Brand Strategy and Management for qualifying units.
Fonts and typography | Enterprise Brand and Marketing Guide
Certain brand elements, including the official logo, endorsed unit logos and permanent signage will continue to be built with Akzidenz Grotesk. All other materials will be made with Neue Haas Grotesk. Review setup steps for the new font.