Dictionary.com, demure and word of the year

Very demure, very 2024: Why this TikTok term was declared word of the year by Dictionary.com
(NEXSTAR) — In a very mindful, very thoughtful announcement Monday, Dictionary.com declared “demure,” a word made popular by TikTok but dating back roughly 700 years, as the word of the year for 2024.
Very mindful! 'Demure' is Dictionary.com's Word of the Year
We've all known since August that this was the year to be demure … but Dictionary.com has now made it even more official by announcing that "demure" is its word of the year (via Time ). This year, as Brat summer started to wind down, a new supreme was rising: Jools Lebron.
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
We're very mindful of Dictionary.com's word of the year — see what it is
Dictionary.com isn't the only website that has announced its Word of the Year. On Nov. 20, Cambridge Dictionary crowned “manifest” as its top pick for 2024. Oxford University Press announced last week that voting had opened for its word that encapsulates 2024. The shortlist includes: slop, romantasy, lore, brainrot, demure and dynamic pricing.
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named Jools Lebron exploded on TikTok with a 38-second video in which she explained “how to be demure and modest at the workplace.”
Dictionary.com's Word of the Year is very mindful, very cutesy
Dictionary.com's word of the year is demure, a nod to the "very mindful, very demure" social media trend started by TikTokker Jools Lebron. Demure beat out brainrot, brat (inspired by the Charli XCX album of the same name),
Dictionary.com declares 'demure' as the 2024 word of the year (a very mindful choice)
Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.
Cambridge Dictionary and Dictionary.com reveal their ‘2024 Word of the Year’
Cambridge Dictionary and Dictionary.com have announced their picks for the 2024 Word of the Year. For Cambridge Dictionary, their word of the year is “manifest,” which means “to use methods such as visualization and affirmation to help you imagine achieving something you want.
Dictionary.com's 2024 word of the year is unveiled
It might have been a "brat" summer, but 2024 was all about being "demure." Dictionary.com named "demure" its word of the year Monday after seeing a "meteoric rise in usage" this year. "Demure" beat out other contenders like "brat,
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'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
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'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.