A wrap up from the recent IAB UK Gaming Digital Upfronts 2024 event in London. Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, ...

This is the tale of how Mockingbird Raw Press - a small but mighty new brand creation - has reshaped the UK smoothie category with its premium cold-press products. Founded as a start-up, and created ...

Why is this work relevant for Creative Effectiveness? It costs millions to be a World Cup sponsor, so what do you do if you're that well-known brand, Heinz, but with a limited budget? You Heinzjack it ...

This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

Normally, Back To School (B2S) marks an exciting time for sales of the footwear market, but in the fall of 2021, Vietnam experienced its bad time from suffering the comeback of the COVID-19 pandemic, ...

In today's crowded media landscape, capturing consumer attention for your brand’s advertising is believed by many to be the ultimate game-changer. By earning eyeball time, our messages should make ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

The latest AA/WARC survey data shows that UK ad spend rose 13.5% during the first half of 2024, to a total of £19.6bn. As with the first quarter, the largest online formats – namely search (+12.7%) ...

Something remarkable happened in the ad industry over the past decade. As the concept of a supposedly dwindling attention span embedded itself into the consciousness of every marketer, everyone ...

Examines the current state of commerce media, profiles noteworthy first movers, and looks at the headwinds facing fledgling commerce media owners. Commerce media has the potential to unlock consumer ...

Brands that embrace diversity initiatives and are known as leaders in this space experience a meaningful uptick in purchase intent, new research has found. Brands recognized as leaders in diversity in ...