In a bid to foster greater customer loyalty and diversify its offer, budget airline Icelandair looked to a tech solution to ...

M&S Food has overtaken Aldi as the most recognised Christmas ad from branded stills, the latest data from week three in Ipsos ...

Jaguar’s bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and ...

The Coca-Cola Company is investing in brand experiences and its first-party data capabilities to drive marketing ...

From Britvic driving volume growth to the personalities needed to create the optimum marketing team, it’s been a busy week.

System1’s analysis of 2024’s Christmas ads has found creative with strong brand-building potential is also more likely to ...

Consumer confidence in the economy and personal finances has increased following two months of decline, according to GfK’s ...

All good CMOs want to build strong, high performing teams. However, it’s easier said than done, whether avoiding hiring in ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Despite being one of the world’s biggest spirits brands, Johnnie Walker is not “eking out inches” of growth and sees plenty ...

To win over CFOs, marketers must go beyond speaking the language of finance. They need to understand the ‘hidden persuaders’ ...

Consistency, episodic storytelling and nostalgia have all been key as 2024 celebrates a “strong cohort” of Christmas ads.