Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...

The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and ...

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.

The travel site’s campaign kicks off with a basketball-themed spot and DraftKings partnership to encourage consumers to book their dream trips.

The launch of its Display Advertising API gives brands more opportunities to bridge the gap between offsite and paid search ...

The "Call Her Daddy" host's beverage brand is supporting pop-ups and an official fan community as part of the deal with the ...

Sprite brand director Kate Schaufelberger details how last year's sales benchmarks made the shift from LTO to permanent ...

A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from ...

The largest such ad stunt in the award show’s history was shot in Los Angeles following wildfires that have devastated the ...

The chain’s first work under CMO Jenna Bromberg includes tie-ups with food influencers and real team members for ...

Walmart Unlimited’s commerce hub is powered by a new software development kit the retailer hopes to bring to other ...

61% of Americans are concerned about the use of generative AI (GenAI) for misinformation and deepfakes, a new report from ...