Visual design is about creating and making the general aesthetics of a product consistent. To create the aesthetic style of a website or app, we work with fundamental elements of visual design, ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...

Design sprints are an intense 5-day process where user-centered teams tackle design problems. Working with expert insights, teams ideate, prototype and test solutions on selected users. Google’s ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...

Your UX design portfolio is the key that gets you a job interview, and it is therefore vital that you include everything necessary in it. After all, a recruiter spends only a few minutes to form an ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

Design thinking is a methodology which provides a solution-based approach to solving problems. It’s extremely useful when used to tackle complex problems that are ill-defined or unknown—because it ...

User-centered design (UCD) is an iterative design process in which designers focus on the users and their needs in each phase of the design process. In UCD, design teams involve users throughout the ...

UX resumes, or user experience resumes, are specialized resumes tailored for professionals in the field of user experience (UX) design. They are concise overviews in which designers summarize their ...

Low-fidelity prototypes allow us to quickly and inexpensively test ideas, so we can validate our hypotheses and improve our solutions. To maximize their effectiveness, it’s important for us to know ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. For example, if your business’s philosophy is about ...