The programmatic campaign resulted in a 17% increase of traffic to Mazda dealerships in Mexico City. DOOH has rapidly emerged ...

iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has ...

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital ...

From customer relationship management (CRM) to ad verification, customer journey analytics to demand-side platforms (DSPs), ...

This challenge in doing good pDOOH work is partly driven by a lack of knowledge at the creative agency side, regarding what ...

TeqBlaze, a leading ad tech provider, presents a redesigned ML-powered SSP+AdExchange platform. The updated platform has a ...

Bedrock Platform is excited to announce its integration with Lumen, enabling advertisers to seamlessly incorporate pre-bid targeting into their curated media buying strategies. This collaboration ...

Amazon Ads Improves Transparency and Reporting; YouTube to Introduce Another Paid-Tier; OpenAI Surpasses 400 Million Weekly ...

Preference for contextual relevance: Nearly all (94%) consumers prefer contextually-relevant ads over those based on browsing ...

Overall, around four in ten US consumers have changed their spending habits over the past few months to align with their ...

2025 could potentially be a make or break year for retail media. How the channel transforms from high growth to sustained ...

In a global-first initiative, iion, a leading game advertising platform, has launched a creative avatar sponsorship for Chupa ...