In a detailed review carried out by the Advertising Standards Council of India (ASCI) between April and September 2024, 98% ...
Decision on if Google would be held accountable and face consequences might not come before Q1 2025, according to Judge ...
Will Streambox's Dor subscription-based TV service, that aims to unify content across OTT platforms and live TV channels, ...
While the subscription-based TV service aims to unify ad reach across OTT platforms, the company will prioritise user growth ...
Response India, a Kolkata-based advertising agency, has unveiled an advertising campaign, 'Rolling Heritage, Moving Futures', ...
Agencies tackle the capital’s smog crisis with hybrid and digital strategies to ensure business continuity during peak ...
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can ...
As greenwashing rules tighten, Jakson Green’s marcom lead urges agencies to drive authentic sustainability messaging rooted in transparency and action.
Chirag Tomar, a 31-year-old Indian citizen, was recently sentenced to five years in prison and two years of supervised release for his role in a cryptocurrency fraud scheme by the American courts.
The Indian adtech landscape has a new entrant with the launch of Logi5, a digital platform that claims to combine location intelligence and predictive analytics to provide brands with tools for ...
Our weekly roundup of the latest appointments and account wins from Innocean India, C Com Digital, Hisense India and many ...
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval.