Democrat Betsy Hoover is hoping one of the changes in campaign strategy that emerges from this cycle is greater focus on digital outreach.

Was 2024 really the ‘first AI election’? Experts say AI adoption in campaigns was minimal, held back by fear and ...

Scaling back fundraising after Election Day? The strategist behind record-breaking campaigns, says now’s the time to double ...

2024 begs the question: can campaigns make a difference on the ground or are electoral outcomes really dictated by ...

Are Democrats focusing on the wrong part of their 2024 strategy? A top GOP media buyer says it’s not just about the ...

This year, strategists leaned into buying smarter, not harder, expanding strategies to new media like podcasts and emerging ...

Pollsters by now are used to getting hit with the negative post-cycle headlines that point to publicly released misses. This year has been no different as attention has zeroed in on Iowa’s J. Ann ...

As Democratic strategists continue to unpack what went right and wrong in 2024, influencer marketing strategy is coming under the spotlight. One thing that’s clear in hindsight is that Republicans ...