The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

RB Kaleb Johnson and Iowa to Host Nebraska on Black Friday; Big Ten College Countdown Begins at 7 p.m. ET with Kickoff at ...

NBC Sports will jump into the world of sports 'alt-casts' with a Madden NFL cast slated for Peacock in December ...

Anyone who streams anything these days knows that streaming platforms rarely (if ever, *cough* Netflix *cough*) have sales.

Sports fans can take advantage of Peacock’s limited-time Cyber Monday deal to watch live sports on the cheap. The streaming ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

NBC’s annual telecast of the Macy’s Thanksgiving Day Parade attracted a record 31.3 million viewers ... Read More ...

From November 25 - December 2, you can save 75% and get a whole year of Peacock for just $19.99 with code REALDEAL. If you’re ...

NBC's Paul Burmeister will call the game alongside former Green Bay Packers quarterback Kurt Benkert, profesional Madden ...

By Alex Weprin Media & Business Writer The Madden NFL Cast will be the first alternative broadcast produced exclusively for Peacock. NBC Sports joins Disney/ESPN, Prime Video and Paramount/CBS in ...