Many universities are now handing out NIL deals worth millions of dollars to top athletes, but we rarely find out much about ...

The Michigan Wolverine's NIL Collective is receiving help from an unlikely source as they work to open a merch store.

The biggest news in college football this week was the NIL-influenced flip of star high school quarterback Bryce Underwood.

Ohio State coach Ryan Day can't afford another loss to Michigan, especially with the Wolverines now finally embracing pay to ...

The commitment of Bryce Underwood, the five-star quarterback who's the nation's No. 1 recruit, changes the outlook for ...

Michigan fans will certainly like the latest offering from Barstool Sports in collaboration with five-star QB Bryce Underwood. On Friday, Barstool released it's ...

Michigan football made waves on Thursday night after flipping five-star Belleville (Mich.) quarterback Bryce Underwood, the ...

After landing five-star QB Bryce Underwood, the Wolverines are leveraging their NIL firepower to pursue several elite flips, ...

Michigan's NIL infrastructure has effectively retained key veteran players, but the same system hasn’t been enough to lure ...

Michigan football and quarterback Bryce Underwood, the nation's top-rated high school recruit, are already giving fans the chance to put on an Underwood T-shirt before he even plays a down in Ann ...

Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with "Passes." Passes considers itself as "the premier direct-to-fan engagement ...

Bryce Underwood's commitment provides optimism for Michigan's future. But there's still work to do for Moore and the ...