LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

The L.A.-area company is on track to increase sales to $10 billion by 2026, using a product and marketing strategy focusing ...

Originally designed to meet the needs of football quarterbacks in the early ’80s, the Field General faded into obscurity ...

Retail: Incoming Nike CEO Elliott Hill says that he could benefit from following Adidas CEO Bjorn Gulden's strategies and ...

Should Hoka eventually break through at a Major marathon, a stage overwhelmingly dominated by the likes of Nike and Adidas, ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

As we begin 2025, Nike (NKE) shares have hovered near 52-week lows while Adidas (ADDYY) stock is not far from its highs.

Nike's stock has dropped significantly, but remains the most valuable sports brand, presenting a strong turnaround investment ...

A former NBA star revealed exactly what happened when he arrived at Michael Jordan’s home wearing Adidas clothing - and it is ...

The shoe company has focused on comfort over cool—”we’re just a different player.” ...

Welcome to SNX DLX, your weekly roundup of the best sneakers to hit the internet. Nike’s release strategy this year is an ...