The parade went off as scheduled despite a drenching rain and a brief disruption from pro-Palestinian demonstrators.

A century after the first Macy's Thanksgiving Day Parade, the annual holiday tradition kicks off in New York City.

The rain isn't stopping anything — the parade has only been canceled three times, from 1942 to 1944 during World War II.

Al, Savannah and Hoda are back to bring you the 98th edition of the Macy's Thanksgiving Parade. TODAY.com captured each and ...

Al, Savannah and Hoda are back to bring you the 98th edition of the Macy's Thanksgiving Parade! TODAY.com will capture each ...

The 98th annual parade will return on Nov. 28, hosted by NBC’s “TODAY” show stars, Savannah Guthrie, Hoda Kotb and Al Roker.

Jennifer Hudson, Idina Menzel and Wicked star Cynthia Erivo are on the bill to take the stage, following a show by Australian ...

The 2024 parade featured several new exciting balloons, including Minnie Mouse, Spider-Man, Paw Patrol's Marshall and Goku.