Bimma Williams, a Portland-based sneaker marketer who used to work for Adidas’ Yeezy brand, even called the collaboration “the most disruptive since Kanye West signed with Adidas in 2013.” ...

Following an interesting rollout of the first colorway, combining fan hype for the simplicity of the sneaker and the feedback and back and forth between Yachty and Bimma Williams at ComplexCon ...

One of the more puzzling parts of the trade deadline earlier this month was when the Lakers announced that their trade to acquire big man Mark Williams from the Charlotte Hornets was rescinded ...

It had received critique from some - including an in-person spat with industry veteran Brandon "Bimma" Williams - for what was perceived to be an uninspired colorway. This new patent leather pair ...