Marina Del Santo ’28, ’29 MBA, a music industry major at the University of New Haven, discusses how real-world assignments ...

Key Influencer Marketing Trends to Watch in 2025, according to insights from top creators and leading industry experts.

On Monday, the 23rd anniversary of Enron’s filing for bankruptcy, rumors began to spread that the former Texas energy giant ...

The Federal Trade Commission requires influencers to disclose when a post is a paid advertisement — and a public interest ...

The rapid advancement and adoption of generative artificial intelligence (AI) is revolutionizing the field of communications.

Nicki Minaj has secured her position as 2024's highest-selling female rapper, overtaking previous chart-leader Doja Cat.

These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do ...

A well-placed joke or witty campaign can grab attention and make your brand memorable, effectively breaking through the noise ...

Actor James Van Der Beek, 47, knows this all too well. Van Der Beek, best known for his titular role in television's "Dawson's Creek" as well as his portrayal of backup quarterback Jonathan "Mox" ...

Explore how the rise of women’s sports is reshaping media, from primetime TV to podcasts. Learn about growing coverage equity ...

A viral rumor from 2020 claimed that the online retailer was involved in the sex trafficking of children. There was never any ...

Amazon sellers are also being persuaded to try out the service with promises of low fees and steep discounts on products ...