REI’s Cyber Week Sale is officially live, bringing serious discounts on tons of gear, from winter outdoor apparel to travel essentials. Score up to 40% off popular brands like REI Co-op, Columbia, Mountain Hardware, Leatherman, Ruffwear, and more.

REI doesn't put on a “Black Friday” sale per say, but that doesn't mean it doesn't offer Cyber Week sales during this time of the year. The outdoor retailer is offering 30% off a whole array of current-season gear and clothing, up to 50% off any clearance product, and 40% off anything at its outlet.

REI doesn't do Black Friday. The US-based outdoor adventure store, which boasts a massive bike section among snow, hike and camping gear, instead chooses to OptOutside, closing all of its stores for the day.