We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Games like World of Warcraft: The War Within expansion, the indie hit Ara: History Untold, and the early access version of Towerborne are all skipping Xbox consoles for now. However, according to Phil ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Sony just released a $700 PS5 Pro, a mid-gen console upgrade that offers better performance than the base PS5.

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox fans can rest easy knowing that Microsoft doesn't intend to cut out console hardware, as Xbox CEO Phil Spencer has confirmed to Rolling Stone that ...

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

Don't worry, Xbox consoles are still here to stay - but even if they weren't, we're willing to bet the OG Xbox would remain ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...