MGA launched the "L.O.L Surprise!" line of dolls in December 2016. The idea was to capitalize on the "unboxing" trend on YouTube at the time, and the L.O.L dolls became the ultimate unboxing ...
Among a web of back-and-forth claims, MGA's “L.O.L. Surprise! O.M.G.” dolls were held to have a name and style similar to that of the all-female band, including seemingly lookalike clothing.