Sportskeeda23d
"We're sacrificing our name to get rid of theirs" - When Kevin Harvick's sponsor cleverly leveraged rivals Kurt and Kyle Busch's name
Busch Beer, the sponsor of Kevin Harvick, decided to change their paint scheme name from Busch to Harvick on the #4 driver's Ford Mustang and take the free publicity from the Busch brothers.
Forbes1y
NASCAR’s Kevin Harvick Going Nostalgic, Running No. 29 Car That Started It All
Kevin Harvick will go sentimental ... Anheuser-Busch, a long-time sponsor of Harvick with its Busch Light brand, will also get in on the nostalgia bringing back its logos from that era for the ...