Tonight, in Miami, Jaguar hopes to light up this coastal town with a glimpse into its future: the Type 00 concept car that ...

Jaguar’s new logo, called a device mark, sits in the middle of the strikethrough graphic on the front of the car and ...

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric ...

The concept won't reach production, but the hard edges, sharp creases, and ornate detailing will be reflected in a roadgoing ...

With the images doing the rounds on social media, people have already likened the car's colour and extended body to the ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. Over the last 12 months, we've seen ...

A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is ...

Jaguar is rebranding itself, announcing a "new era" in an ethos tracing back to its founder, Sir William Lyons.