In person, a great salesperson greets existing customers by name, remembers their preferences, and suggests new items that ...

Klaviyo (NYSE: KVYO), the company that powers smarter digital relationships, today introduced Extended ID in limited availability, a solution that empowers brands to extend identity tracking for up to ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how ...

“Thumbnail personalization is really part of this strategy to help ... And Harry Bienenstock, head of growth at Roblox developer Voldex, said in an email to GamesBeat, “Thumbnails and creatives play a ...

Ensure your personalization efforts are consistent across all marketing channels, including social media, email, and your ...

In the realm of email marketing, tailoring content to resonate with recipients fosters a more captivating dialogue. Utilizing ...

A big part of that trend is personalization. Personalization is more than including a customer’s name in an email or ...

CTOR is a key metric that shows how well your email content engages readers. Improving CTOR can lead to higher engagement and ...

See how the martech COE’s execution team harmonizes technical and creative skills to craft targeted, effective marketing experiences.

The five dimensions to consider—and how AI can help by Mark Abraham and David C. Edelman The Spotify app knows what you want to hear. It uses AI to process a vast array of your engagement data ...

The top email encryption services we've tested can help keep snoops out of your messages. When the IBM PC was new, I served as the president of the San Francisco PC User Group for three years.

The best email hosting service offers the biggest bang for buck when it comes to making yourself and your brand look more professional and organized. Nothing says I'm not fully committed to my ...