This suggests the direction that De Beers will take as it moves Lightbox Jewelry into the market: “If you want fashion jewelry, Lightbox is your choice. If you want precious fine jewelry ...

But it also runs 40 high-end jewelry stores and is one of the most famous luxury brands in the world. De Beers has been associated with romance since its 1947 “a diamond is forever” marketing ...

The chief executive of global diamonds giant De Beers, Al Cook, said that his company expected negotiations with Botswana's ...

De Beers' CEO said he expected negotiations on a new diamond sales pact with Botswana's government to be wrapped up within ...

Jared’s flagship bridal brand, Chosen, allows customers to choose from a range of high-quality natural ... The campaign comes as De Beers announced earlier this year that it is pulling back from ...

London-based De Beers Jewellers presented more than 200 jewelry pieces at its Forces of Nature high jewelry exhibition held in Shanghai between Oct 11 and Oct 14. [Photo by Gao Erqiang/China Daily ...

De Beers Group and Signet Jewelers are putting a modern twist on tradition with their new campaign, “Worth the Wait”, aimed at reigniting demand for mined diamonds amid increasing competition ...

Botswana's new president, Duma Boko, said on Friday he wanted to conclude talks for a new sales pact with global diamonds ...

London-based De Beers Jewellers presented more than 200 jewelry pieces at its Forces of Nature high jewelry exhibition held in Shanghai between Oct 11 and Oct 14. [Photo by Gao Erqiang/China Daily] ...