‘This Is An Xbox’ Campaign Goes All-In On Its Half-Baked Philosophy
It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and library, while significantly downplaying the need for an actual Xbox console.
The new Xbox ad campaign is confused about what an Xbox is
These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.
Phil Spencer Comments on Controversial Xbox Marketing Campaign
Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This Is an Xbox" ad campaign.
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign
Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options. The Xbox brand’s new ad campaign has made the surprising choice to focus on cloud streaming across multiple devices,
Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
A new marketing campaign from Microsoft emphasizes the company's push to support Xbox gaming on a variety of third-party devices.
Xbox continues its push beyond consoles with new ad campaign
It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more
Microsoft Redefines What is an Xbox in New Marketing Campaign
It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.
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Xbox's New Ad Campaign Is Neat but Doesn't Paint the Whole Picture
Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.
Xbox Boss Confirms We'll Get More Xbox Consoles
The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...
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Xbox Doesn't "Need To Do" A Mid-Gen Console Upgrade, Says Phil Spencer
The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ...
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Xbox Chief Says Console Hardware Isn't Going Away
Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...
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Xbox November 2024 Update Brings AI Search, Friend Requests, and Personalization Tools
Microsoft's November update for Xbox introduces AI-enhanced search, friend requests, and updated Windows app features.
The Xbox Wireless Controller Drops to as Low as $34.99 Ahead of Black Friday
The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...
You don't need to wait for Microsoft's handheld Xbox, you already own one
Microsoft Gaming boss confirms future plans for a handheld Xbox, but why wait years for hardware when the experience is ...
Xbox Promises More Gaming Consoles In The Future And Throws Shade At PS5 Pro
We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...
"We think about the Xbox platform as the Xbox console, PC and cloud. We want them to be Play Anywhere." Microsoft strives to bring more Windows PC games to Xbox …
Xbox lead and Microsoft Gaming CEO Phil Spencer recently talked about the company's commitment to multiplatform releases ...