Sharon Price John was aware that Build-A-Bear wasn’t just selling plush bears; they were purveyors of an emotional experience ...

Afro Unicorn and Build-A-Bear have embarked on a magical collab, offering shoppers a chance to create a unique plush friend.

Build-a-Bear started selling a plush of Sanrio mascot Gudetama, and you can only get it from the online store.

Build-A-Bear's pay your age promotion - which led ... £12 and £27 with limited edition toys costing more than £50. Clothing for teddies also ranges from £4.50 to £15. Some would argue that ...

Build-A-Bear reported third-quarter revenues of $119 million, up 11%, and estimated annual revenues that could crest $489 million, breaking records for the fourth year in a row.