"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

When A.J. Brown’s head wasn’t in the Philadelphia Eagles’ first-round playoff game Sunday, his nose was buried in a book. His choice of reading material was a book that he has turned to often, one he has marked up with neon highlighter and underlining.

After A.J. Brown was seen reading "Inner Excellence" on the sideline, the book hit No. 1 overnight on Amazon and got some funny reviews from Eagles fans.