This is the story of how Tourism Ireland (TI) partnered with silver-screen colossi HBO, Paramount and Channel 4 to drive hundreds and thousands of visitors to Northern Ireland (NI), boosting regional ...

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

Adidas views the current market landscape as a unique moment to engage a new generation of consumers who have not previously been core to the brand.

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% year-on-year increase, according to the latest Advertising Association/WARC Expenditure Report.

Alphabet, the parent company of Google, YouTube and Google Cloud, posted a strong third quarter with advertising growing stably and investments in infrastructure beginning to make more sense amid ...

The real value of attention metrics is not in the measurement itself but in the actionable insights they provide to drive improved outcomes. Attention metrics can provide granular insights and are ...

Confectionery brand Cadbury used modern media to create a branded ritual of mass participation within the most competitive period of the year in the UK.

Platforms that prioritise trust, innovation, and human connection will continue to attract both consumers and advertisers; those that don’t risk losing the support.

Sales at top luxury brands are down, with most blaming tough geopolitical conditions for the slump – but Hermès, the French brand known for scarves and Birkin bags, defied the overall sector’s decline ...

Users of GLP-1 weight-loss drugs such as Ozempic or Wegovy are snacking less, buying smaller pack sizes and searching out foods with functional benefits, new research suggests.

As American adults increase their engagement with sports – both by taking more exercise classes and going to more sporting events – Gen Z consumers say they want to hear from their peers and not just ...

To succeed in an evolving luxury market, where exclusivity is not signalled with showy symbols, brands must build on their traditional hallmarks of luxury by telling authentic stories of human passion ...