Over the last century, the parade has become a staple for companies looking to establish or strengthen awareness around their brand, says Texas Tech University’s Ryan Hess. The Macy’s Thanksgiving Day ...

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

Rival in-house and agency PR and public affairs professionals from different sides of the assisted dying debate are battling to get their messages across ahead of tomorrow’s landmark vote on the ...

Some outlets have pulled back on climate coverage. Other new media have launched. And yet others are stuck on politics. Like understanding science, it can be complicated.

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

Here’s how 15 brands are “holding space.” Holding space for the 103rd floor. The 103rd floor of the Empire State Building was ...

Pepsi gave unsuspecting customers camouflaged cups.

The Harris campaign adviser said President Joe Biden left the vice president a “deep hole” to get out of before she ultimately lost to President-elect Donald Trump.

SRA founder and president Steve Aaron joins Avoq as partner, effective on December 2. (Image used with permission). WASHINGTON: Avoq has acquired Pennsylvania-based public affairs and advisory ...

The Madrid-based agency also appointed Luisa Garcia to lead corporate affairs globally. L-R: Garcia and Vidal. (Image via GlobeNewswire). MADRID: LLYC has appointed partner and chief talent and ...