How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product ...

The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content ...