How McDonald's has transformed its marketing organization, from launching a loyalty program to revamping its data ...

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online ...

Apparel retailer Marleylilly has found success with one-to-one personalization and audience segmentation by using the AI ...

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience ...