User churn—the sworn enemy of all mobile marketers—refers to those users who abandon an app and never look back. With a sea of apps all competing for attention in an increasingly crowded market, churn ...

App Promotion Summit Berlin 2024, set to take place on December 5th, promises to be a premier event for app marketing and growth professionals, offering ...

Master A/B testing to optimize campaigns, increase conversions, and make smarter marketing decisions with this free guide.

When the deal to acquire Twitter was finalized, several Twitter alternatives were floated for those that did not like Musk’s politics, his ideas for Twitter, or just wanted a new microblogging ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

Mobile BaaS and dev platform built from the ground-up for enterprises Mobile BaaS and dev platform built from the ground-up for enterprises ...

Games are the most popular app category on both app stores, accounting for about 59 percent of the consumer spending on app ...

With over 1,000 mobile games and apps promoted through its rewarded user acquisition (UA) platform, Gamelight celebrates a key milestone in its journey.