Tost joins other manufacturers that are bolstering marketing efforts with QR-enabled and AI-driven experiences. For example, Cognac brand D’ussé embarked on its biggest investment in tech experiences ...

He joined the company from Designer Brands, where he most recently served as vice president and general manager for the company’s new and owned brands division, which includes Hush Puppies, Crown ...

This builds on additional capabilities established early on in the partnership that bring together AI, data, and CRM functionality, including subscription management and consolidated CRM, commerce, ...

For Kyle Barz, senior director of enterprise architecture at Mars, many of these sentiments ring true. He noted that going into next year, there will be a significant investment going toward digital ...

The respondents were primarily employing the technology to improve their communication and boost productivity, with 88% saying that AI can help them strike the right tone when writing an email and ...

Help us celebrate excellence in data-driven innovation! CGT is excited to announce the inaugural Data Leadership Awards, which will recognize outstanding leaders in the consumer goods and retail ...

Looking ahead, three main developments are anticipated in retail. First, while e-commerce is expected to continue to grow at a steady pace, it is currently hovering around 16% of total retail sales, ...

Olivier Mignot, global head of quality management at Nestlé, previously said digital HACCP tools can help the company quickly adjust or make changes within its food systems to prevent issues. As the ...

PepsiCo expects the deals, which should close by the end of this year, to help it accelerate innovation meeting the growing demand for “positive choices” from North American consumers, as well as ...

Wolverine World Wide’s Work Group has named Mike Maloney chief product officer. In the role, he will oversee product development, merchandise strategy, and market expansion for brands such as ...

PepsiCo is expanding its healthier snack portfolio by becoming the sole owner of dip and spread companies Sabra Dipping Company and Obela. General Mills will purchase Whitebridge Pet Brands’ North ...

Third-party partnerships are a key part of PepsiCo’s omni strategy. In order to improve its digital presence and meet the 70% of shoppers that are hybrid shoppers, the CPG is partnering with ...