American Airlines created the first airline frequent flier program in 1981. WSJ breaks down how AAdvantage and similar ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 540-unit chain has more than 5.4 million members and ...

A new report offers actionable travel loyalty strategies to create differentiated programs that will inspire lifetime loyal ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers ...

The Charlotte Hornets, in partnership with CrowdPlay and Fanatics, today announced its first-ever fan loyalty program, Buzz ...

PepperJax Grill, a quick service restaurant chain (QSR) headquartered in Nebraska with 29 locations across five states, has ...

The airline successfully merged all its frequent flyers into a refreshed program that promises to 'go the extra mile.' ...

Changes requiring people to spend more to move up in program’s tier status have received mostly negative reviews from its ...

Carnival Cruise Line's latest VIFP loyalty gift continues to generate controversy, but are some guests taking their feelings ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...

The RealReal explored the recent trend of paid loyalty programs and why businesses are adopting them more, using news ...

Learn more about how to set up a high performing customer loyalty program that will have you doing repeat business in no time.