The Formula 1 World Championship trophy is getting a special Louis Vuitton twist this year.

French luxury holding company LVMH’s brands started appearing in F1 for the first time over the last two days in Bahrain, ...

Discover how Formula 1 took over the fashion world in 2025, from high-profile collaborations to trackside style influencing ...

MONTE-CARLO, MONACO - MAY 26: The Race winner trophy is seen in a Louis Vuitton trunk on the grid ... [+] prior to the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2024 in Monte-Carlo ...

For this year’s F1 75th Anniversary Event, Louis Vuitton reveals a special edition bespoke Trophy Trunk, awarded to the best ...

This week it announced a new ambassador, seven-time Formula One World Champion Lewis Hamilton. As part of a new collaboration ...

TAG Heuer will become the Official Partner and first-ever Official Timekeeper of the all-female F1 Academy in 2025, ...

For the first time at a sporting event, the French luxury house will have a visible presence on F1 weekends, including prominent trackside signage. Louis Vuitton will also play a key role in major ...

As the first luxury Maison to partner with the event, Louis Vuitton will maintain a constant presence throughout the F1 tournament. Of course, Louis Vuitton is no stranger to Formula 1— some of the ...

Luxury fashion brand Louis Vuitton is an official F1 partner and will sponsor the season-opening race in Melbourne. Louis Vuitton has signed a 10-year agreement to become an official partner.

Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday. The LVMH brand will have prominent trackside ...