Christmas, Coca-Cola and AI
Ad Age · 2d
Coca-Cola’s AI lead on the polarizing response to its holiday ads
Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” from the U.K. Telegraph. Sure, the brand anticipated its commercials would spark a conversation, but it wasn’t a moment to mourn Christmas, according to Pratik Thakar, Coca-Cola’s VP and global head of generative AI.
Tom's Guide · 5d
Coca-Cola turns to AI for its Christmas ad in 2025 — sparking mixed reactions
Coca-Cola's "Holidays Are Coming" commercial was first seen on TV screens in 1995 showing a fleet of illuminated red trucks. It was replaced with a campaign around "needing more Santas" in 2020 but thanks to AI, "Holidays Are Coming" is back for 2024.
Yahoo · 6d
New Coca-Cola Christmas Ad Uses AI Generation: Controversy Explained
Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the brand’s latest offering introduces an unexpected twist,
Searchenginejournal.com · 2d
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience as AI becomes more integrated into advertising campaigns. They remind us to embrace AI cautiously while upholding the human elements that underpin marketing campaigns – holiday ads, in particular.
Detroit News · 1d
Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. This year, some of Coca-Cola’s holiday ads airing on TV look a little different.
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