Whether it's for fries, hashbrowns, eggs, or anything in between, Heinz ketchup is usually on the side. Now, they're offering ...

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Brand is testing new wide-mouth jar offering as portfolio addition because if it’s a potato, it has to be HEINZ Designed to make trying potato chips and ketchup as easy as “pop, dip ...

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What: “Heinz Chip Dip,” a limited-edition offering to help align Heinz ketchup with potato chips (rather than fries) in the minds of consumers, extending the brand’s “It Has to Be Heinz” platform.

Today, the brand is settling the matter with a new, limited-edition offering: HEINZ Chip Dip – same unmistakable ketchup, but now with a wide-mouth jar, perfect for dipping potato chips.