We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

Coca-Cola's traditional Christmas "Holidays Are Coming" ad featuring a convoy of bright red trucks pulling into town got an ...

Xbox fans can rest easy knowing that Microsoft doesn't intend to cut out console hardware, as Xbox CEO Phil Spencer has confirmed to Rolling Stone that ...

While multiple editions of Avowed come with exclusive content, the only true preorder bonus available for the game is five-day early access to the full game when you purchase the Digital Premium or ...

Ariana Grande and Cynthia Erivo's "Wicked" soundtrack, Malcolm Washington's "The Piano Lesson," and the "Cruel Intentions" TV ...

The CEO of Take-Two Interactive, the parent company of Grand Theft Auto (GTA) 6 publisher Rockstar Games, has opened up about ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Even as Microsoft advertises that numerous devices are really Xbox, Microsoft Gaming's CEO insists more consoles are coming.

This week, Microsoft launched a new advertising campaign designed to hammer home the ... Not only have they seen the Xbox ...

Xbox has officially started to reveal its Black Friday deals, with discounts on games, controllers, consoles, and more ...