We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

thus reducing the incentive to buy an Xbox Series X/S. "We just have to anticipate that there’s going to be more change in ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

We’ll definitely do more consoles in the future, and other devices,” Spencer says. This comes as Microsoft is launching an ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Xbox fans can rest easy knowing that Microsoft doesn't intend to cut out console hardware, as Xbox CEO Phil Spencer has confirmed to Rolling Stone that ...

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

"I want it to have a unique point of view. I don't want it to be, like, the third level that you cut before you launched." ...

Half price Oodies and up to £70 off Ninja air fryers - Retailers are kicking off early, with deals on everything from AirPods ...