We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

We’ll definitely do more consoles in the future, and other devices,” Spencer says. This comes as Microsoft is launching an ...

Microsoft gaming boss Phil Spencer has responded to the launch of the company’s 'This Is An Xbox' ad campaign, which is ...

thus reducing the incentive to buy an Xbox Series X/S. "We just have to anticipate that there’s going to be more change in ...

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This ...

Xbox fans can rest easy knowing that Microsoft doesn't intend to cut out console hardware, as Xbox CEO Phil Spencer has confirmed to Rolling Stone that ...

Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

Xbox's Phil Spencer isn't sold on making a mid-generation "pro" version of the Xbox Series X. Speaking with Rolling Stone, he ...

Xbox has officially started to reveal its Black Friday deals, with discounts on games, controllers, consoles, and more ...