Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

We’ll definitely do more consoles in the future, and other devices,” Spencer says. This comes as Microsoft is launching an ...

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Microsoft's gaming CEO addresses the company's recent PC-centric lineup and assures players that it's not likely to repeat ...

Xbox Game Pass subscribers can cause some mayhem in a suite of new game additions, including Spyro the Dragon.

Among them is both the Xbox Series X and Xbox Series S, plus more unconventional choices like a Samsung Smart TV, Amazon Fire ...