Microsoft is shifting Xbox from a hardware-focused brand to a cloud-based gaming platform, but, with promises of future ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The company is communicating its multiplatform approach by emphasizing that you can play Xbox games on all kinds of devices.

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of ...

Try or gift Xbox Game Pass for three months for nearly one-third off and play over 100 games including Starfield, Forza ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Xbox Game Pass subscribers can cause some mayhem in a suite of new game additions, including Spyro the Dragon.

Microsoft Gaming head Phil Spencer has chimed in once again on Xbox’s status as a video game platform.

The transition Spencer touches on has been clear for the world to see, with Xbox titles now playable on more devices than ...

For die-hard Xbox fans, Microsoft's latest 'This is an Xbox' campaign will likely further confuse their idea of what Xbox is ...