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Microsoft Redefines What is an Xbox in New Marketing Campaign

It’s been four years this week since Microsoft released its Xbox Series X console, and today the company kicked off a new “This is an Xbox” marketing campaign that aims to redefine what really is an Xbox in 2024.

Engadget on MSN · 22h

The new Xbox ad campaign is confused about what an Xbox is

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new Xbox ad campaign has us a little concerned.

Business Insider · 1d

Microsoft unveils ‘This is an Xbox’ campaign

Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and

The Verge on MSN · 1d

Xbox continues its push beyond consoles with new ad campaign

It’s the latest step in Microsoft’s ongoing gaming strategy to reach players beyond the Xbox console — something that started with the introduction of Xbox Cloud Gaming more

DualShockers · 1d

Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign

Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options. The Xbox brand’s new ad campaign has made the surprising choice to focus on cloud streaming across multiple devices,

Xbox boss confirms a handheld console is in works

Android Police on MSN · 23h

Xbox boss confirms a handheld console is in the works

Well, no longer do we have to rely on rumors, as the CEO of Microsoft Gaming, Phil Spencer, has revealed in a Bloomberg interview that Xbox handheld prototypes are currently being worked on. The caveat is that this hardware is still a few years out.

Business Insider · 1d

Xbox boss tells Bloomberg Xbox handheld device is years away

Gaming head Phil Spencer conffirmed that the company does have plans to release an Xbox handheld device, though he noted that such a platform is years away from release. Spencer told Bloomberg that the “expectation is that we would do something,

Microsoft's Xbox Handheld Is Coming. The Question Is When

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

22hon MSN

You can get 1 month of PC Game Pass if you sign up for Boosteroid

Boosteroid is one of the leading cloud gaming services available, and it now comes with free access to PC Game Pass.

2d

Xbox Boss Debunks 2025 Hardware Rumor

Xbox boss Phil Spencer has shut down rumors about an Xbox handheld releasing next year, claiming that it's still a few years ...

Xbox Cloud Gaming Reportedly Rolling A Long Promised Feature This Month

According to a report, a new Xbox Cloud feature is coming soon. Finally, after years of promises, Xbox could deliver this month.

Microsoft Is Now Advertising Pretty Much Every Gaming Device As An Xbox

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.

GameRant on MSN7d

Xbox Testing Big Cloud Gaming Upgrade

Microsoft is reportedly testing a big Xbox Cloud Gaming upgrade that's planned to reach some of its users in the coming weeks.

Phil Spencer Reassures The Xbox Faithful: We’ll Definitely Do More Consoles In The Future”

Microsoft Gaming head Phil Spencer has chimed in once again on Xbox’s status as a video game platform.

1d

An Xbox Handheld is Being Developed, But is Sadly ‘Years Out’ According To Xbox Head

On Wednesday, Xbox head Phil Spencer confirmed Microsoft is working on Xbox handheld gaming prototypes, though such a device ...

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