Xbox Series X and Xbox Series S consoles are bringing back a feature fans have not seen since the Xbox 360, alongside some new upgrades.

Xbox CEO Phil Spencer shared some thoughts on the company's latest ad campaign that has quickly spawned memes.

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

According to the company, the campaign “invites people to play with Xbox across multiple devices and screens” and “showcases ...

The executive tells Rolling Stone that cloud streaming is the priority, but so are handhelds and home consoles ...

Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

A new marketing campaign from Microsoft emphasizes the company's push to support Xbox gaming on a variety of third-party ...