In 2025, brands should check the experience delivery, stated the report. This means looking for aspects of the experience that could be minimised—in other words, automated or seamlessly handled ...

The brand prospered in the century ahead by using these simultaneous co-ordinates to chart a path to greatness. Examples of how this strategy played out are replete across the M&S history. The company ...

According to reports out of Korea, Samsung is exploring a new branding play for its Android smartphones that would be in addition to its iconic “Galaxy” name. The logic behind this would be to ...

TIME and Statista have named consumers' favorite brands of the year The World’s Best Brands of 2024 ranking recognizes the top brands across the globe, as favored in consumer surveys ...

BY Fast Company Executive Board 5 minute read Showcasing a strong personal brand online can set you apart from other executives and foster valuable connections across industries. But how can you ...

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary. New visuals trade a sense of staid luxury for more ...

If you buy something, we may earn an affiliate commission. The best golf clothing brands might not be the ones you’d expect. Sure, the old heads are very much in the mix, but the marketplace is ...

This London-based brand brings a sweep of nostalgia to its beautiful footwear collections, which cover everything from feather-trimmed sandals to sparkling sneakers. Romantic and timeless but with ...