The beloved holiday tradition celebrates its 98th parade, 100 years since its inception The post Where to Watch the Macy’s ...

Talented Broadway stars are giving us an exclusive glimpse at what it's like to take part in the annual event ahead of the 98th celebration.

The rain isn't stopping anything — the parade has only been canceled three times, from 1942 to 1944 during World War II.

Al, Savannah and Hoda are back to bring you the 98th edition of the Macy's Thanksgiving Parade. TODAY.com captured each and ...

They’re up, up and — almost — away. The massive helium balloons that will float through City for the Macy’s Thanksgiving Day ...

FILE - The Astronaut Snoopy balloon is on Central Park West in New York City during Macy's Thanksgiving Day Parade on ...

NEW YORK — The 98th Macy's Thanksgiving Day Parade was a rain-soaked -- but no less spectacular -- affair on Thursday as ...

The 98th Annual Macy’s Thanksgiving Day Parade is set to get underway Thursday morning in Manhattan as the nation tunes into ...

Crowds braved heavy rain and chilly temps to watch the 98th annual Macy’s Thanksgiving Day Parade in New York City Thursday.

Just like the 1st parade in 1924, there were plenty of marching bands and lots of clowns, followed by the grand finale of ...