A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

If you’ve been following the buzz around Generative Engine Optimization, or “GEO,” you’ve probably seen some wild claims. “AI ...

Google launched AI-powered Search Console configuration and anonymous Maps reviews. A new AI Mode test could affect traffic.

The skepticism can be viewed as healthy. Deep dives from curious journalists on the accuracy of AI-generated search summaries ...

Penn State's coaching search is nearing the final stretch, even though few people outside Athletic Director Pat Kraft's circle truly know its direction. That said, CBS college football analyst Josh ...

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community ...

Abstract: With generative artificial intelligence (AI), there is progress in moving from search results to AI-generated answers that synthesize and summarize content. Research on AI agents and ...