Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

The low slung profile of the car is also supposed to harken back to Jaguar’s of old. While company founder Sir William Lyons ...

“Jaguar’s transformation is defined by ‘Exuberant Modernism’, a creative philosophy that underpins all aspects of the new ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

Jaguar's controversial rebrand will begin with a four-door Porsche Taycan-rivalling GT, and this teaser gives us a first ...

For a lower-end product, the Jaguar XE was certainly conceived with some ambition. Targeting the BMW 3 Series, the Audi A4 ...

Rawdon Glover, managing director of the Indian-owned firm, denied the rebrand exercise was meant to be a 'woke' statement.

The Jaguar rebrand has been dreadfully misconceived. The fatal mistake? Throwing away their heritage, writes Eliot Wilson.

Jaguar is going all-electric from 2026 with a new line-up of significantly more ... most of its model line-up, with the XE and XF sedans and F-Type sports car having been culled earlier this ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...