Jaguar has launched a rebranding campaign that is already causing confusion, as few appear to understand the message, and no ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

The iconic British luxury automaker is undergoing a major brand overhaul. With its official debut around the corner, Jaguar’s ...

After a brief “hiatus,” Jaguar will push “Exuberant Modernism,” charge twice as much for its cars, and wants an audience that ...

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

Jaguar introduces a fresh logo and its first next-gen EV images, symbolising its shift to a fully electric lineup by 2026.

JAGUAR have unveiled a new logo as part of their re-branding to electric only models. The luxury car manufacturer sparked a ...

JAGUAR raised eyebrows with their new promotional video and images amid a major re-brand. The luxury car manufacturer ...

The new second generation Jaguar XF, with clear echoes of the XE in the design, will go on sale in UK showrooms towards the end of this year, featuring the lightweight tech and new engines ...