Actress Yumi Ishikawa raised opposition online last year to requiring women to wear high heels ... The name is also a play on the Japanese words for shoes, “kutsu,” and pain, also “kutsu.” ...

It plays on the Japanese words for shoes "kutsu" and pain "kutsuu" and also references the #MeToo movement, according to Kyodo News. Is it legal to force women to wear high heels at work?

values the women's appearance as being feminine ... The slogan plays on the Japanese words for shoes "kutsu" and pain "kutsuu". Campaigners say that wearing high heels is seen as obligatory ...