The new Jaguar logo and promotional campaign have sparked considerable ... See for yourself: The "cat" and the font used for ...

Jaguar has unveiled a new logo which has combined upper and lower case letters into one word as it promises its future will ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early ...

The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ...

Jaguar, the British luxury automaker that used to manufacture the I-Pace electric crossover, is starting fresh from a clean ...

As part of a grand plan for reinvention, Jaguar will introduce a completely new design language where new cars will look "as ...

British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

Jaguar‘s new logo has stirred conversations on the internet as individuals continue to express their disappointment with the ...

Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...