The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Though, in doing so, some might say they’ve left the heart and soul of Jaguar on the back seat.” Katy Hopkins, executive ...

Logo design is more than a visual identifier; it’s the cornerstone of a brand’s identity. But for much of the 2010s and early ...

Jaguar's recent rebranding with new taglines like 'Copy Nothing' has drawn mixed reactions, with smartphone maker Nothing ...

But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

A motoring expert who has witnessed Jaguar’s upcoming offering has described the car as “breathtakingly beautiful.” While ...

The new Jaguar logo and promotional campaign have sparked considerable ... See for yourself: The "cat" and the font used for ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

EVs allow us to create...a very premium experience for people who may not have been able to afford it in the past,” says ...